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Leeds Alumni Voices

The power of innovation and digital firsts: Using creativity, media and tech for good

Chrysi Philalithes, Marketing and Digital Entrepreneur


Thursday 20 May 2021

18:00 - 19:00

Online via Zoom

Registration closed

“Dialogue not monologue. Empowering not excluding. Participating not promoting. Inspiring not forcing. Innovating not following.”


Chrysi Philalithes’s mantra (in 140 characters) from her time as Chief Digital Officer at (RED) - Bono’s AIDS organisation that partners with Apple, Starbucks and Nike - captures the essence of her belief in the power of innovation and creativity.

A web 1.0 entrepreneur and marketer, prior to spending nearly a decade at (RED), Chrysi was one of the founding team of Espotting, Europe’s first paid search network, and helped build the company to 250 people across 8 markets and sold it for approximately $200 million.

In this insightful webinar, Chrysi (Economics & Politics with North American Studies) who has been recognised as one of The Guardian’s ‘50 Women to Watch’ and the #Inspire100 list, will be talking with fellow Leeds alumnus Daniel Ritterband (Textile Management) about her work in fusing the power of innovation and creativity to build global brands and movements that have a positive impact in our world.


Read more about Chrysi Philalithes

Read more about Daniel Ritterband

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